1. Answers will guide your
Boxes for People Also Ask have exploded in 2018 and the popular snippets of content have grown into multi-snappet and multi-snappet versions. Google is determined to answer questions and respond to them on the most devices possible and give sites quick and well-structured responses. Concentrate on answers that naturally keep visitors coming back for more and help establish your brand’s credibility.
2. Voice search will forever be completely useless for optimizing
The process of optimizing voice searches is likely to be nothing better than optimizing to show snippets of content of content, and voice-based conversions remains a black box.
3. Mobiles are table stakes
This is just a prediction. If your 2019 goals are to figure out how the mobile platform, you’re to be late. The majority of Google features were designed using mobile first in mind as well as the index for mobile has grown quickly in the last few months. Find your mobile home (not meant to confuse with house on wheels) in order as soon as you are able to.
4. More SERP features can cause intruders in organic search
Expect Google to come up with new strategies to compete content with solutions which keep visitors on Google’s site. It includes SERP interactive features that will replace slowly but surely the majority of websites in the same manner that live scores as well as weather and flights do.
5. Video will dominate niches
Featured Videos and Videos with Featured Videos, Carousels and Suggested Clips (where Google targets specific video content) in a video) are dominating the DIY and how-to areas. As Google is testing search tools that have screens, like Home Hub, expect video to take over the DIY and instructional segments.
6. SERPs will get more interactive.
We’ve witnessed the beginning of interactive SERPs that include People also Ask Boxes. Depending on the type of questions you expand on, two to three new questions could result below that directly relate to the expanded question. This type of real-time interaction keeps people from being redirected to the search results for longer, and also helps Google to better understand exactly what a user is searching for.
7. Local SEO Google continues to grow in your business literally
Google will continue to ask ever-more specific questions about your business to your clients. Does the company have gender-neutral bathroom facilities? Does this business have accessibility? What’s the vibe like? What is the cleanliness? What type of lights is there? And the list goes on. If Google can gather exact, current details about your company (your percent of repeat customers through geocaching, your price via transaction history and so on.) they will be able to rely less on the signals from websites and deliver more accurate results for users.
8. Business proximity-to-searcher will remain a top local ranking factor
In Moz’s latest State of Local SEO report The majority of the respondents agreed with Google’s emphasis on proximity of a user to local businesses often emphasizes the distance rather than the quality in Local SERPs. I expect to see this significant weighting the results in the year 2019. On the other side, localized results are positive as they enable a diverse range of companies to shine in a particular search. However in the absence of emergencies, most people prefer to look at the top choices rather than only the closest ones.
9. Local SEO Google will enhance the amount of monetization
Check out more of the local and maps market which is exclusively monetized by Google via Adwords as well as possible innovative connected-gen model. This market will grow than ever.
10. Tests for monetary value for voice
Google and Amazon have been working towards displays that are voice-driven in hopes of making more money from voice. It will be interesting to observe their efforts to put the displays in the homes of their customers and to see how they incorporate display ads. A bold prediction: Amazon will offer sleep-mode display ads that are similar to the way Kindle displays them currently.
11. Marketers will put a more emphasis on SERPs
I’m sure that we’ll witness a more intense concentration on the SERPs’ analysis, since Google is able to provide people the answers they need without forcing them to go away from the results. We’re seeing increasing vertical search engines, such as Google Jobs, Google Flights, Google Hotels, Google Shopping. Additionally, more detailed content appearing on the SERPs than ever before in terms of prominent snippets, People Also Ask boxes and many more. These new developments mean that marketers will increasingly be required to provide information on their brand’s overall visibility within the SERPs, and not just the ranking of their websites. It’s more vital than ever for users to consider all aspects of a SERP in addition to their own rank.
12. Focusing on topics will be more efficient than targeting queries
2019 will prove to be another year in which we will see the focus on individual search queries begin to decrease, as users concentrate more on groups of queries that revolve about subjects. People also ask queries have made an important role for topics clearer in those in the SEO industry. Through PAAs, Google is clearly showing that they consider the user experiences in the context of a user’s satisfaction with the entire subject and not only a specific query. In keeping this in mind SEOs are likely to increasingly want to see their searches organized into topics so that they can gauge their exposure and the competition landscape within these clusters.
13. Unstructured linked citations will be the subject of greater attention
Recently, I conducted a tiny research in the results of which I found a 75 percent correlation between organic search and local rank. Links that are unstructured (the inclusion of only full or incomplete business information plus a hyperlink on any kind of relevant web page) are a way to improve organic rankings, which are the basis for local rankings. They can also be used as a alternative to Google-related methods to drive traffic and leads. Anything you do not have paying Google for is going to become more important. Structured citations on local business listing platforms will be the smallest of stakes, however, competitive local businesses will have to concentrate on data that is unstructured to get the needle moving.
14. Reviews will always be a important competitive factor that makes a difference
A Google representative recently said that approximately 1/3 of all local searches are done with the purpose of reviewing reviews. This is a huge number. Local businesses that build and keep a excellent and interactive profile online will enjoy a significant advantage over companies who do not consider reviews to be essential to providing customer service. Local businesses with a competitive edge will reviews, track, react to, and analyse the reviews of their collection.