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How do I Automate Keyword Ranking with STAT and Google Data Studio

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Why Google Data Studio

Making reports for clients Reports for your customers is a essential aspect of SEO. It’s also among the most difficult and time-consuming tasks. Reports must contain all the information you require and also have clear and crisp images, delivering quick winsand simple to comprehend.

We at Ovative Group, we’re big proponents of reports tools that reduce time and help make data easier to comprehend. This is the reason we are awestruck by Google Data Studio.

This tool for reporting was developed to be used by the end user in mind, and permits an easy collaboration with teams. It’s free too, and its dashboard for reporting was designed to take the hassle and burden out of visualizing the data.

Don’t get us wrong. We’re still awestruck by spreadsheets however, tools such as Excel don’t work well for the creation of interactive dashboards. They also don’t support easy data pulls . you must manually enter your information, which can take up a considerable amount of time and create a many emotions.

Data Studio, however, collects all your data in one location from different sources, such as spreadsheets and Google Analytics accounts as well as Adwords. It allows you to modify how the data is presented so that you can gain rapid insight.

What is the relationship between this and the reporting of keywords?

The process of creating an actionable report on keywords that will benefit both SEO and your customers is a problem. Data Studio makes things a bit simpler for us in Ovative in a number of ways:

Automated data integration

Our team utilizes STAT API STAT API — which can be linked via Data Studio through a little technological wizardry along with Google Big Query — to collect in all of our raw data. You can choose which information points you wish to get via the API that includes ranking, rank base competitors such as search volume, data from local areas, and much more.

When your data is gathered and stored in Big Query, you have access to it via Data Studio. Data Studio interface. If you’d like to find out the API of STAT go to this page.

Customization

Are you concerned about your current position? Rank over time? Major movers: those that moved up +20 positions from week to weeks? Or maybe you’re just interested in the number of keywords that you are at the top of the list?

It’s all possible — and even simple when you’re confident in Data Studio. You can easily modify the reports you use to suit your objectives.

Custom dashboards make reporting and analysis effective and user-friendly, turning the raw data into a comprehensible set of metrics that provide a more captivating story.

How to create your customized Google Data Studio

There are a number of ways you can use Google Data Studio for major insight. Here are a few of the features we utilize to make our data more visible.

Keyword rank

This report provides you with a information on the number of keywords you’ve got in every ranking group as well as what trends are happening. You can also look through the list of keywords to find out what the most traffic-driven keywords are.

One of the cool features one of the cool features of Data Studio when it comes to ranking is the ability to make period between period and time comparisons. For instance, if change your date range for the week prior it will automatically draw week-over-week rank changes. If you change dates to prior month, it will pull a month-over-month rank change.

At Ovative We conduct weekly, monthly and annually, keyword rank report changes.

Keyword search tool

If you find that the traffic has decreased in a particular keyword set, go to the tool for keyword search to observe trends in rank over time. This information is very helpful as it illustrates the progression or decline in rank in order to explain the reason for variations in traffic.

Priority tracker or campaign

To help support new pages or prioritized keywords, you can create a separate section specifically for the keywords you want to support. The result will allow it to be simple to examine the performance and developments of your chosen keyword sets.

 

What’s the next step?

Google Data Studio is only as effective as you can make it.

This STAT API integration in Google Data Studio represents the main page in the typical reporting studio for clients and we ensure to put in a page to display the top-level KPI developments, a page for Search Console keyword performance, as well as other sources relevant to ease to use by ourselves as well as the client.

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