General

How to Protect Your Google business profile from becoming a Running Joke

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Naming nonsense is a sham.

One of my most fav local tech leads at Moz, Robert Reis has recently mentioned for me how Google’s strictest local guidelines reveal the most vulnerable areas. It’s applicable to Google not allowing brands to keyword-stuff with their business names since it is clear to have an impact on local rankings. Take a a take a look at this incredibly common way of thinking:

Additionally, there are situations in the event that a business’s website can be altered or stolen from a competitor, a furious customer, or a third-party. In this instance it is not just the business name been changed and the URL for the website has been redirected to ripoffreport.com:

What should you do?

The public may be amused at times, but they are not going to be able to trust names for businesses like those. If you suspect that someone in your company is guilty of keyword filling, explain to them Google’s clear guidelines for how to format names to be a match for the real-world titles of business and then modify the name according to the guidelines. If you don’t, you risk losing customers and getting identified by the public for a violation to Google as a violation.

If you think a ranking of a competitor is due, at the very least in part or from keyword stuffing, conduct a small amount of investigation. Check the name on their street signs in Google Street View. Take a photo in person if necessary. Take a look at the name of the company in their site. Contact them to determine what they say on the phone. If you are convinced that the rules aren’t being adhered to, send your proof via your business redressal complaint form. It’s not a assurance that Google will respond to the information you provide, but this is the most effective method of soliciting the corrective action.

If your listing was hijacked and intentionally altered, I suggest beginning by submitting the complete information to Google My Business Help Community. Google My Business Help Community. You can ask the community members to provide you with current methods to solve the issue. There is no way to be 100% protected from the threat of hijacking, but ensure that you’ve claimed the GMB listing that you have for your business. Local SEOs may also suggest performing periodic no-change edits (hitting”submit” in the GMB dashboard and not changing any listing information) because this can help your listing be less susceptible to edits by third parties.

Review roguery

I prefer to give people in business the benefit possibility of making a mistake in their judgment when they evaluate themselves. It’s embarrassing to observe any business that uses reviews to sing its own praises, especially when family members of the company are able to point it out in the public.

Most often, the company is the target of review incidents. Google’s review forum is constantly sending alarm messages of business leaders who feel that they’ve received negative reviews from customers whom they’ve never conducted a business with, as is evident in this exchange:

The truth is that some organizations have constructed a business model based on the sabotage of competition through review reviews that are negative. The issue has grown enough to warrant the news on television.

What should you do?

Falsifying reviews is a crime and has been a cause of in millions of dollars in FTC sanctions in the United States. If you manage or operate local businesses, you must abide by guidelines of the Consumer Review Fairness Act and be aware of the rules of any website or platform which you receive reviewing or writing about. Don’t write reviews for your own company or let your current or former employees do it. Don’t write reviews about your competitors. Don’t encourage reviews in any way, or publish reviews on behalf of any other person. Do not hire any marketing company or employ any software for managing reviews that is in violation of guidelines.

If your business is the target of a review-related spam attack, take a screenshot and record all fake reviews. You can then mark the reviews from within the Google My Business Dashboard by clicking the three dots that are associated with every review. In three days’ time, you can contact Google via their online chat feature for follow-up.

Google makes the final choice on whether to delete reviews, and they are very strict about what they consider negative and what they consider to be. fraudulent. If Google does not take the reviews off I’d suggest two options. First, I’d submit review fraud at ReviewFraud and If the tone in review reviews appears to be hurtful enough, you may need seek out an attorney to determine what further steps could be taken to speed up removal.

If you think a competitor may be trying to increase their own position by using review spam, note what you notice and then report it to Google My Business Help Community. Google My Business Help Community.

Fatuous photos

“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” Source: the Google Forum.

The above quote is a good example of the level of frustration that business owners experience about a different aspect in their Google listing, which is available to contributions from the public. The majority of brands think of these listings as belonging to them however, in fact, they are part of Google. Images are thought to be a significant element in CTR which is why it’s particularly frustrating the moment user-uploaded images are used to misrepresent or make a mess of the business.

I’ve seen instances in where people upload images that do not have anything to have anything to do with a business. However, more often I’ve seen images like these that show an part of the business which has angered or irritated customers:

If something goes wrong with images, such as a glitch on Google’s side or inability to scale images in a proper manner, or the person who owns the photos removing them previously present the warning icon is not a attractive one:

Google will also incorporate random images from websites in your profile, resulting in your company being portrayed in a way similar to … melting frozen ice cream?

Claire Carlisle recently documented Google’s habit of directing European customers towards Google Image Search in lieu of the image section in listings. There’s a indication that this might occur in the US in the near future that could cause in various bizarre images appearing in connection with companies.

What can you do?

If an image accurately reflects a failure to manage properly at a area of your company, you must address the problem or else such images will remain in the public domain. It is possible to flag the image by informing yourself as the proprietor of the business and describing what you did to fix the issue. If the image is in violation of Google’s guidelines, it’s likely to get removed. In the event of removal, ensure that you add as many high-quality pictures as is possible to your page to reduce any impact caused by a single photo.

If the photo does not conform to Google’s guidelines, you can click your name to find the user who posted the image and copy the URL of their profile. Then, you can report the user to Google’s Google My Business Help Community asking that the profile be deleted because it is not in compliance with the guidelines.

If you notice something similar to the warning symbol that appears instead of a image you’ve attempted to upload, look up the forum for information on reported bugs. You can always take down your own images by clicking the trash icon in Google My Business. Google My Business dashboard.

Inconvenience for hours

“This is not a sustainable way to treat a business or customers.” — Reviewer who was not able to manage hours of operation

If customers think that your business making a play on customers, they’re likely to come back. The collage of 1-star reviews shows the collateral damage caused by failing to manage your hours of operation online:

What should you do?

The common thread in the negative reviews is that people are checking several sites on the internet to be certain the business is operational on a certain day. We’ve all relied on business listings and websites to give us the information we need, and it’s really annoying when these tools have a tendency to mislead us. Businesses can’t afford to disappoint multiple customers and no business will survive clients who realize they’ve been cheated!

The positive side is that the solution to this issue is easy. Google’s guide to creating special times is foolproof and will take you a couple of minutes every year to make sure your profile is updated with the correct information each all year long. Also it is important to make sure your website is updated with this information, too.

There aren’t any dumb questions However…

Sorry to be blunt There are certain responses that aren’t intelligent. I’ve gathered the most extreme instance of real-world companies being the subject of internet humor.

Google Q&A is beginning to appear to be an experiment that’s gone wrong If you’re still not managing this aspect of your Google Business Profile, chances are high that your customers are being greeted by a strange substitute for customer support.

Be prepared to be ready for this collage:

What should you do?

A quick look at the responses from the public to actual consumer queries reveals the level of confusion that surrounds the GBP feature. For instance, one user has misinterpreted it as a “discussion board” not connected to the company; it’s not true. Some are claiming that they don’t belong to the brand and do not want to “distinct people”, despite being able to respond. Others are directing potential customers to a competitor in favor of a company that is competing (yikes! ).

However, most of the time, we are greeted by wags responding to questions with no information to provide. “IDK” and “Why don’t you call them yourself?” is a typical response to this type of insanity. What’s the point of performing this kind of thing, one may think? It can be attributed to two reasons such as the old adage of idle hands, and Google’s new program that offers perks to taking part. Take note of how many people in the collage above have been awarded the Local Guide status for handing the aforementioned information. Speak up If you’re not satisfied.

Now, you can take your hands off your keyboard to do a bit of work. Contrary to the review medium in which the guidelines prohibit you from as the initiater, Google Questions & Answers encourages businesses to share and respond to their own FAQs. All you need be able to spend is a couple of minutes filling out this section of Google Business Profile. Google Business Profile with common questions and answers. Monitor this feature on a regular basis to ensure that your clients are receiving a friendly, professional answer to their questions. Q&A can be a work-generating asset. Its conversion rates are completely under your control.

The adoption of a local watchdog

The five instances from Google Business Profile hijinx share the need for vigilance to ensure protection and prevention. Monitoring various features on a regular basis is a major burden of local businesses’ precious time. Companies with multiple locations are more prone to get distracted or exhausted because of the time and effort.

The idea of putting a committed watchdog in between spammers, pranksters, and your crucial Google results is by far the most effective option to ensure they remain an authoritative source of information regarding your brand.

Take advantage of the updated and upgraded Moz Local at your workplace and be confident that you are:

  • In the event that a third party alters the name of your business it will be recognized by our software the changes and replace them by using the official information you’ve supplied.
  • Moz Local continuously alerts you to new Google reviews, so you are able to spot any new issues with your reputation quickly and react to these issues immediately.
  • You’ll be notified each when a uploaded photo by a user is uploaded to the Google listing. This information is tracked in a constant stream in your dashboard. And you can create email alerts when it’s more convenient for you to manage. Whatever you choose you’ll be first to find out if someone uploaded images that don’t conform to Google’s guidelines.
  • Don’t disappoint customers by delivering incorrect hours since you can schedule them early in the future in your Moz Local Dashboard. We suggest setting up special hours at least seven weeks in ahead of a scheduled time of closure.
  • All Q&A questions in a constant feed on the dashboard, which allows for quick and reliable answers from your business in place of “IDK”s from users who aren’t yours.
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