Win That Pitch: How SEO Agencies Can Land New Business


1. Be prepared with information prior to you make your pitch

The best method to impress a prospective customer is to go into a meeting with an understanding of the potential and challenges in their online presence. Also, come equipped with information.

To gain a understanding of their search results and to determine the keywords that are relevant to your prospective customer, then take them into STAT and allow them to run for a couple of days (you can turn the tracking to off and on for as you want at any time you’d like).

So you, when the time comes to pitch your case, you’ll be able to provide them with concrete data about their search results and specific strategies to help them grow.

Going into a pitch with deep insight in just a couple of days can make you appear like an SEO expert — and soon-to be-new clients will realize that you are able to handle any dark magic that is unleashed onto the SERPs due to a Google upgrade or by new rivals launching in.

2. Examine all of your information from every perspective

As an SEO in agencies, you’re competing to ensure the presence of several clients at any one time. All of their websites are multi-faceted, are operating in different verticals and industries across the globe, and are aiming at an ever-growing array of topics and products.

When potential clients want personalized SEO advice How can you give them the best service without creating a permanent eye blink? Answer lies in the ability to monitor and separate a variety of keywords.

Make sure you have mittens for more SERPs

For starters, you’ll have to study and create a a comprehensive list of the keywords that you’ll need for each potential client. If a keyword returns only one SERP, and your search results are as distinct as they can be The longer list of keywords, the greater the depth of information. This is the distinction between a glimpse and a perusetaking a glimpse or the entire view.

As an example, suppose the potential client you’re targeting is a clothing company that has an online store as well as a brick-and mortar store in each important Canadian city. You’ll want to know how each of their products appears to the majority of searchers — does [men’s jeans] (and every iteration thereof) return a different SERP than [jeans for men]?

The next step is to take on the role of an the role of an international SEO spy and take into account in the language, location and devices of your potential customers. Through tracking the pin-point locations in important global markets, you’ll be able to monitor how companies in your field are doing in various cities across the world.

For our client in the example that we will use, the two keywords mentioned above have been joined [jeans for males»[jeans for men in Montrealand Montreal and men’s jeans in Montrealin Montreal which are followed in Montreal. They are tracked in the Montreal postal code, where the bricks and mortar are displayed on mobile and desktop devices providing you with 10 SERPs worth of information. Change in “in Quebec City,” and track in a postcode and you’ll get another 10 SERPs in a snap.

Discover multiple levels of information

While a number of keywords are important, it’s difficult to understand what they’re saying when they’re all mixed up. Segmentation, therefore, is a necessity. By cutting and dicing your keywords into various segments, referred to as “tags” in STAT, you create manageable data visualizations that provide deep, precise understanding.

You can divide tags for your keyword in any way you’d like: via the device you use, search intent or location, among other. In the same vein as our previous example when you compare a tag which tracks keywords for jeans in Montreal against the keywords associated with jeans in Vancouver you could tell your prospective customers the city that is ranking at the last on SERPs and how they can target the area.

STAT lets you divide any SERP feature you’re interested in such as video clips, snippets of text, or knowledge graphs. This allows you to pinpoint precisely the areas where opportunities (and dangers) exist in the SERP.

If your tag tracks the crucial local place pack, and your potential customer’s brick-and-mortar shop doesn’t appear in the pack, you could stay clear of the typical “we’ll improve your rankings” method, and concentrate on ways to get their store listed. When you’ve been commissioned to handle the task then you’ll be able demonstrate the success of your local pack.

For additional tag ideas We have created a blog with some keyword segments we would recommend our clients to set up in STAT.

3. Put a end to the rivalry

Monitoring a website of a client is an important thing but keeping an eye on their competitors while doing it can give you a significant advantages over other agencies.

With an automated syncing feature, STAT lets you track each competitor’s website that your potential customer is on with no additional management of keywords for you.

All you have to do is plug in URLs of competitors and watch them compare against your prospective’s keywords. Because you’ve already separated the scum out of those keywords, you’ll know the exact position they’re in in every segment.

To ensure that you’re following the real competition in the search engine and also growing threats and those that are fading away that are emerging, you must be over STAT’s organic portion of the voice. Based on the rank and volume of a specific search term, STAT calculates the percentage of people who are looking at the SERPs actually receive.

If you are aware of the ins and outs for every person in the field — such as the one who always is in the top 10 on your SERPs, you’ll be able to provide clients with a greater knowledge of how they fit in the larger picture. You can also discover new markets that they can tap into. They’ll be grateful to their lucky stars that they picked you over your competitors.

4. Be bold and still be mindful of client budgets

For an SEO company the ability to achieve economies of scale are a important element in competing with other agencies in terms of new business. To achieve this, you’ll need to gather and analyze information at a cost-effective rate.

STAT’s extremely competitive per-keyword price is designed to scale, this is the reason STAT agency and STAT are a partnership that’s made in heaven. The idea of thinking big will not cost anyone a dime.

Plus the fact that STAT’s billing system is just as flexible as its tracking. If you only require a couple of days of information, be it to prepare a presentation or a project, you’ll be in a position to use STAT to switch the tracking off or on for any of the keywords and billing will be the same. In simpler terms, you’re only charged only for days that you keep track of.

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